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Is your Design YOU-centred, or USER-centred?
Understand where you are at; start where you are at. Design is meant to be about the customer; the consumer; the experiencer...yet all too often products and solutions are created from a viewpoint that is YOU-centred (*your company* way of seeing things, *your* ideas), rather than USER-centred.
When it comes to UX, the Best Time to Invest was Yesterday
Better insights create better opportunities. The hallways of human invention are studded with stellar success stories - products so impressive they’ve garnered a cult following amongst users - but take a left at ‘walking sleeping bags’ or a right at ‘fish training kits’ and you could end up amongst motorised ice-cream cones (yes, all of these ‘wonders’ actually exist).
Scale UX in the Organisation
Some of the most successful companies all have one thing in common – they put the customer at the centre. How do you create the conditions for that in the organisation?
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