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Is your Design YOU-centred, or USER-centred?
Understand where you are at; start where you are at. Design is meant to be about the customer; the consumer; the experiencer...yet all too often products and solutions are created from a viewpoint that is YOU-centred (*your company* way of seeing things, *your* ideas), rather than USER-centred.
3 Tips for Award-Winning Onboarding
The first meeting with your new users is one you want to get right because you rarely get a second chance. Therefore, you must prioritize working with the onboarding of new users. In short, it's about giving them a good start so that they get started quickly and understand the value of using your digital product or service right from early on. So how do you do it? Yes, unfortunately, there is no ready-made template to download, you must always start from your unique customers' needs and your specific service. But we have some tips to help you along the way:
When it comes to UX, the Best Time to Invest was Yesterday
Better insights create better opportunities. The hallways of human invention are studded with stellar success stories - products so impressive they’ve garnered a cult following amongst users - but take a left at ‘walking sleeping bags’ or a right at ‘fish training kits’ and you could end up amongst motorised ice-cream cones (yes, all of these ‘wonders’ actually exist).
AI — The Good, The Bad, & The Ugly
After sinking a generous amount of time into our AI “research” over our first week back, and experimenting with the new tools in our projects, our findings were absolutely staggering — to say the least.
This is How You Succeed with a Remote Design Sprint
The Design Sprint is a great method when you want to test a new idea, solve a challenge or kick off an innovation project. But what do we do now that we can no longer gather in front of a whiteboard full of post-its? Does a design sprint work remotely?
The Key to Competitive Digital Services
The key to creating digital products and services your customers – and your business – love, is to work insight-driven. But what does that really mean and why is that? Doesn't doing user research just take time and cost money? Osynlig's Design Manager Jonas Englund clears up the question marks.
Digitisation?
Competitors release new digital services, growth slows down and the marketing department tells us that customers think the brand is stale. You know you should gear up the digitisation. But how? Here are five tips:
Scale UX in the Organisation
Some of the most successful companies all have one thing in common – they put the customer at the centre. How do you create the conditions for that in the organisation?
How to Choose the Right Agency for your Digital Investment
Collaboration with your chosen agency is a prerequisite for a successful project. Here we share our tips on what you as a client can think about when choosing a new agency partner.
The Value of UX Literacy
What is the value of UX design? Why should brands prioritise UX design and what’s the value for the end user? What do you think of when you look at the photo below?
Data is just Wind Unless it Directs your Product Design Sails
No one dreams of being on a vessel lost at sea tossed around by the tide and at the mercy of the wind for direction. Yet all too often we hear about those either “drowning” in user data, or even worse, trying to direct their product design team without a working compass (no data or metrics at all!).
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